Amazon Instant Video App Now Available for iPad

SEATTLE--(BUSINESS WIRE)--Aug. 1, 2012-- (NASDAQ: AMZN) – Amazon.com, Inc. today introduced the Amazon Instant Video App for iPad, enabling customers to stream or download Amazon Instant Video movies and TV episodes from their video library directly on their iPad. The app also makes more than 20,000 titles from Prime Instant Video available to Prime members such as hit TV shows like Glee, Downton Abbey and Fringe, or popular movies such as Mission: Impossible 3, Mean Girls and Ocean’s Eleven, to stream instantly on their iPad at no additional cost. For more information visit http://amazon.com/instantvideo/ipad.

“We want to give customers the convenience of being able to watch all of their movies and TV episodes, wherever they are, on their iPad,” said Anthony Bay,Amazon.com vice president for video. “Today we’re excited to extend our ‘buy once, enjoy everywhere’ approach to iPad, giving customers the chance to enjoy more than 120,000 titles from Amazon Instant Video and more than 20,000 titles from Prime Instant Video anytime, anywhere.”

To watch movies or TV episodes from Amazon Instant Video on iPad, customers can simply search for the content they've already rented or purchased from Amazon Instant Video--including the latest hit movies like 21 Jump Street, Mirror Mirror, and Sherlock Holmes: Game of Shadows and the latest episodes from TV shows like Breaking Bad Season 5, Mad Men Season 5 and Pretty Little Liars Season 3.

The Amazon Instant Video App for iPad offers features including:

• “Your Watchlist” feature that lets customers make a list of all the movies and TV episodes they want to watch in the future, regardless of whether they own the video or not, making it easy to keep track of specific videos for later viewing.
• “Your Video Library” feature that gives iPad customers access to purchases and rentals from Amazon Instant Video on the web.

The Amazon Instant Video App for iPad is available for free from the App Store on iPad or at http://www.itunes.com/appstore.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), aFortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies,Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindlefamily with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk(Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.