Wednesday, September 14, 2011

Luxury Fuses with Functionality in Booq's New Cobra Pack

Sierra Madre, California – (September 14, 2011) – Booq, a leading brand of premium laptop backpacks, messenger and iPad bags, unveils the latest addition to the luxurious Cobra line, the Cobra pack. Booq packs all the features needed to power through your workday in a sleek, well-designed, high-end laptop backpack.

Available for $265.00 at and retailers throughout the country, booq’s innovative designs help make today’s creative professional more mobile and stylish than ever.

Each element of the Cobra pack is intelligently laid out allowing effortless and unobstructed access to what you need, when you need it. The feature packed main internal compartment provides access to document pockets, two flap covered pockets, six slip accessory pockets, a large mesh window compartment and a fold-down collapsible camera and accessory compartment. With the size, angle, and shape of each pocket tailored to specifications of the most common devices, all your accessories are kept organized, protected and easily visible.

The exterior includes a front zipper pocket that conceals a mobile device slip, pen holder, and detachable key ring. Two stretchable neoprene pockets allow for quick access water bottle or umbrella storage on each side of the backpack. Between the ergonomically designed back-padding and the main internal compartment, booq positioned two separate storage areas including a well-padded laptop compartment and a hidden dedicated iPad slot, sealed with booq’s durable YKK zippers. In addition to comfort, Cobra pack’s shoulder system features scratch-resistant mobile device pockets built into the straps.  All the Cobra pack’s features come armored in a water repellant 1680 denier ballistic nylon, which is further fortified with a rubberized bottom, keeping your gear safe and dry from puddles, rain, and accidental drops.

Cobra pack:

• 1680 denier ballistic nylon with water-repellant coating, lined with genuine Nappa leather.
• Buckles and loopholes trimmed with polished gunmetal hardware.
• Well-padded laptop and iPad/e-reader specific compartments and built-in smartphone holder in shoulder strap.
• Multiple pockets for charger, hard drives, and similarly sized items.
• Equipped with Terralinq service, helps reunite you with your lost & found bag.
• $265.00 – Fits 15”-17” Mac and up to 16.4” PC.

“Too many bag companies compromise function for style,” says booq’s Lead Designer, S. Kema Subsomboon. “We set out to design a bag with all the comfort and functionality of a backpack, but with the style and professional look of a brief. The Cobra pack accommodates the various working environments and ever-changing requirements of the creative professional.”

All Cobra cases are tagged with a Terralinq serial number. Once registered the booq Terralinq service may help reunite you with your lost & found bag. Now shipping, booq’s Cobra pack is available at See the rest of booq’s elegantly rugged Cobra line HERE.

To learn more about booq, go to

About booq:
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most demanding customers for many years to come.

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