Amazon Kindle Press Conference - 9-28-2011, NYC

Amazon announces four new members of the Kindle family: Three all-new Kindle e-readers that are lighter, faster, and more affordable than ever before, and Kindle Fire—a new class of Kindle for movies, music, apps, games, reading & more.

Introducing the All-New Kindle Family: Four New Kindles, Four Amazing Price Points

New latest generation Kindle - world's bestselling e-reader now lighter, faster, and more affordable than ever - only $79
New "Kindle Touch" with easy-to-use touch screen - only $99
New "Kindle Touch 3G" with free 3G - the top of the line Kindle e-reader - only $149
New "Kindle Fire" - the Kindle for movies, TV shows, music, books, magazines, apps, games, and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon's new revolutionary cloud-accelerated web browser, vibrant color touch screen, and powerful dual-core processor - all for only $199

SEATTLE, Sep 28, 2011 (BUSINESS WIRE) -- (NASDAQ: AMZN)--Millions of people are already reading on Kindles and Kindle is the bestselling e-reader in the world for four years running. Today, Amazon is excited to introduce an all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than ever before, and Kindle Fire - a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle re-invent reading - to movies, TV shows, music, magazines, apps, books, games, and more.

"We've now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G - no monthly fees or annual contracts - and is only $149," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."