Introducing the New Kindle Paperwhite, the Most Advanced E-Reader

Higher resolution, 62% more pixels, 25% higher-contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker design — only $119

New Kindle Paperwhite Wi-Fi + 3G — the top-of-the-line Kindle with free 3G wireless — only $179

New latest generation Kindle — small, light and even faster — now only $69

SEATTLE--(BUSINESS WIRE)--Sep. 6, 2012-- (NASDAQ:AMZN)—Kindle is the world’s #1 best-selling e-reader for five years running, and tens of millions of readers are already reading on Kindle. Today, Amazon is excited to introduce the fifth generation Kindle e-readers: Kindle Paperwhite is the most advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179; and the new latest generation Kindle, the lightest and smallest Kindle, now with new, improved fonts, faster page turns and an even more unbelievable price:$69. Meet the all-new Kindle e-reader family at www.amazon.com/kindlepaperwhite.

“Paperwhite is the Kindle we’ve always wanted to build — the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it,” saidJeff Bezos, Amazon.com Founder and CEO. “62% more pixels, 25% higher contrast, built-in front light, perfect for bed, perfect for beach, even thinner, 8 weeks of battery life — this is a quantum leap forward and the best Kindle we’ve ever built by far.”

All-New Kindle Paperwhite — The World’s Most Advanced E-Reader

Amazon Kindle Press Conference - 9-28-2011, NYC

Amazon announces four new members of the Kindle family: Three all-new Kindle e-readers that are lighter, faster, and more affordable than ever before, and Kindle Fire—a new class of Kindle for movies, music, apps, games, reading & more.

Introducing the All-New Kindle Family: Four New Kindles, Four Amazing Price Points

New latest generation Kindle - world's bestselling e-reader now lighter, faster, and more affordable than ever - only $79
New "Kindle Touch" with easy-to-use touch screen - only $99
New "Kindle Touch 3G" with free 3G - the top of the line Kindle e-reader - only $149
New "Kindle Fire" - the Kindle for movies, TV shows, music, books, magazines, apps, games, and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon's new revolutionary cloud-accelerated web browser, vibrant color touch screen, and powerful dual-core processor - all for only $199

SEATTLE, Sep 28, 2011 (BUSINESS WIRE) -- (NASDAQ: AMZN)--Millions of people are already reading on Kindles and Kindle is the bestselling e-reader in the world for four years running. Today, Amazon is excited to introduce an all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than ever before, and Kindle Fire - a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle re-invent reading - to movies, TV shows, music, magazines, apps, books, games, and more.

"We've now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G - no monthly fees or annual contracts - and is only $149," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."