Friday, September 28, 2012

Apple CEO Tim Cook Issues Letter of Apology to Customers for (CR)Apple Maps Debacle and Offers a Few Less-than-Ideal Temporary Solutions

Apple CEO Tim Cook released a letter of apology to its faithful customers (me included) for the recent Apple Maps controversy. Millions of iPhone users were (basically) forced to ditch the mature Google Maps application from the previous iOS iterations and use Apple's new "Maps" applications in the new iOS 6. This has led to much outrage from the Apple community for the new maps lack of maturity, missing or mis-placed landmarks, distorted geography and overall lack of details in many places.

Here's the full letter released today from Apple CEO Tim Cook addressing Apple customers:

To our customers, 
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better. 
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up. 
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you. 
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app. 
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard. 
Tim Cook
Apple’s CEO
So basically Mr. Cook is saying "oops", and offering a few other crappy alternatives to a full blown integrated mapping solution that Google could have delivered had Apple not been sneaky and blind-sided Google by shutting them out of the new iOS 6. Tisk tisk Apple. Let's only hope that Apple has learned something from this debacle and quickly find a solution worthy of the "world's most advanced smartphone" and its millions of faithful users.

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